OJA Spring Seminar:  

Brand Impact from the Sales Floor
with Guest Speaker Benjamin Smithee

April 3, 2022
Embassy Suites Hotel Northwest, 3233 NW Expressway, 
Oklahoma City, OK (405) 842-6633


Registration:
Registration is $80 pp for the Sunday Seminar
(ADDITIONAL FEES APPLY IF NOT A CURRENT OJA MEMBER TO PARTICIPATE IN ANY ACTIVITY)      
8:00 a.m. - 1:30 p.m.

Brand IMPACT from the Sales Floor

Brand equity is the only thing that separates your business from the sea of sameness. But, what is the real meaning and components of a successful brand? How can it bring value on the sales floor of a retail jeweler? How does marketing, advertising, branding, and sales all work together in symphony to increase sales? Ben Smithee and his team at TSG are the leaders in digital marketing and advertising for the jewelry industry. Ben’s presentation will teach the audience about Brand IMPACT, and how it can help grow your traffic, build value, and ultimately support the increase in your sales.

     Ben Smithee, CEO of The Smithee Group
Ben is CEO of The Smithee Group (TSG), a Digital Growth Agency that offers a full suite of digital marketing and media solutions that leverages their extensive expertise in research and analytics, where many agencies today rely on assumptions and guesswork. TSG’s mission is to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity.

His experience ranges from global brands such as McDonald's, General Mills, Coca-Cola, EA Games, Cox Automotive and Signet, to startups and scale-ups looking to utilize digital and see true performance results.

Ben is CEO of The Smithee Group (TSG), a Digital Growth Agency that offers a full suite of digital marketing and media solutions that leverages their extensive expertise in research and analytics, where many agencies today rely on assumptions and guesswork. TSG’s mission is to empower entrepreneurs and businesses to dream bigger and achieve multi-generational integrity.

His experience ranges from global brands such as McDonald's, General Mills, Coca-Cola, EA Games, Cox Automotive and Signet, to startups and scale-ups looking to utilize digital and see true performance results.

Along with his role as an Advisor to the Black in Jewelry Coalition, Ben currently is the Executive Vice President of the Board of Trustees for Big Brothers Big Sisters of NYC, as well as serves on the Board of Directors for Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the mountain snowboarding, or on the links playing golf.

Don’t miss this exciting session!

OJA Spring Seminar