Full Schedule of Events

Saturday, September 27, 2025

OJA Saturday Night Programming
Dinner, Casino Night, Vendors, and more

Jewelers of America Keynote Speaker
8:15 – 9:00 PM – UnStuck: The Psychology of Performance
Presenter: Mike Breeze, Author, Speaker & Founder of Made4Success

Description:
In this high-energy keynote, Mike blends neuroscience, storytelling, and stagecraft to help audiences break free from overwhelm, clarify purpose, and take meaningful action. Using his powerful 3-part system, he equips individuals and teams with the mindset and momentum to get unstuck—and stay that way. Backed by real-world experience and delivered with unforgettable presence, Mike doesn’t just inspire—he drives results.

Bio:
Mike Breeze is a nationally recognized Goal Achievement Expert, best-selling author, and Mindset Coach. As the founder of Made4Success, Mike has spent over two decades helping individuals and organizations achieve their big goals and develop the influence needed to succeed in every area of life.

Sunday, September 28, 2025

7:30 – 9:00 AM – On-Site Registration & Check-In (OJA)
8:00 AM – 9:00 AM – Breakfast (OJA)
9:15 – 9:30 AM – Jewelers of America Learning Workshop Kickoff & Session Introduction

9:30 – 10:15 AM – Keeping Up with AI and Other Technologies Changing the Jewelry Business
Presenter: Jennifer Shaheen, President, Technology Therapy

Description:
Artificial Intelligence is revolutionizing retail by enhancing customer experience, optimizing operations, and boosting sales. This session will cover top technology trends in retail today and how to leverage them to stay competitive and future-proof your business.

Bio:
Jennifer Shaheen is a digital transformation expert, user experience enthusiast, and data insights specialist. Over her 20-year career, she has advised industries including finance, manufacturing, luxury retail, and jewelry. Known for delivering sustainable growth, she is a trusted advisor to private equity firms and leading brands.

10:15 – 10:45 AM – Synchrony Consumer Insights
Presenter: Jill Malone, AVP, Account Sales Manager, Lifestyle Markets, Synchrony

Bio:
Jill Malone is an experienced sales professional with over 25 years in financial services, more than 20 of them at Synchrony. She focuses on providing clients with actionable ideas and strategies to grow through strong partnerships.

10:45 – 11:00 AM – Break

11:00 – 11:45 AM – Turn First-Time Jewelry Buyers into Lifelong Clients
Presenter: Suzanne Adams, Director of Business Development, Jewelers Mutual

Description:
Learn the factors that influence repeat purchases and the key elements of an effective customer retention strategy. Gain tips on attracting new customers, creating memorable experiences, and building lasting loyalty.

Bio:
Suzanne Adams brings 19 years of jewelry industry expertise, 24 years in risk management, and 27 years in client management. She has worked with top retailers and brands, maintaining 100% client retention while driving growth and redefining industry standards.

11:45 AM – 12:30 PM – Leverage Repairs to Grow Your Business
Presenter: Tammy Lail, Owner, TSL Solutions, Inc.

Description:
Discover how offering reliable repair services can build trust and loyalty. Learn strategies to promote repairs, streamline processes, and create a seamless customer experience.

Bio:
Tammy Lail is a business leader with expertise in operations, finance, and supply chain management. As owner of TSL Solutions, she helps businesses improve performance and efficiency. Previously, she held executive roles at Stuller Inc., driving revenue growth and resource optimization.

12:30 – 1:30 PM – Lunch
1:30 – 1:50 PM – Podium Presentation

1:50 – 2:35 PM – Focus on Selling Diamonds, Period

Description:
Whether selling natural or lab-grown diamonds, this session will help you confidently sell both and appeal to diverse customer preferences. Learn how to highlight their unique attributes, address customer questions, and ensure buyers feel informed and excited about their purchase.

2:35 – 2:40 PM – Closing Remarks for Jewelers of America Learning Workshop